
How Japan’s FamilyMart convenience store became a fashion powerhouse
While Japan’s more than 50,000 convenience stores – konbini – are an indispensable part of daily life, they’ve tended to stay away from the realm of fashion, beyond offering clean underwear or perhaps an emergency shirt and tie. That all changed in 2021 when FamilyMart – operator of nearly 16,300 convenience stores in Japan –…